The answer is simple enough: if you can get control of how you appear in Google you can project a much stronger personal brand.

FORBES: How Long Before Google + Crushes LinkedIn?

You'll get a booth seat if you're lucky, but might have to settle for a simple stool.

BBC: Hong Kong's unsung noodle shops

The lesson, of course, was simple: If you're a cat and you plan to get stuck in a wall, do it in New York.

WSJ: Jason Gay: What Linsanity Says About New York

If you just put a simple link on your site for attendees to register they'll get bounced to the Eventbrite registration form, which has its logo and branding.

FORBES

The idea here is very simple: If you buy a home this year, you should be able to get your tax credit this year.

WHITEHOUSE: Town Hall in Los Angeles

If you really want to impress a Parisian, nab a hard-to-get reservation at Frenchie, known for its simple, fresh cuisine prepared by chef Gregory Marchand, and served in a tiny space near the Paris Bourse (stock exchange).

BBC: Business trip: Paris