And they can only find you if you define your business as something authentic and never-been-done-before.

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Google actually created the profiles in part to give people more privacy, if you define privacy as control of your reputation.

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If you can define who they are and what they are looking for, you can then begin to structure a truly authentic brand message.

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If you can clearly define the specifications for your technical project, and you are willing and able to manage the efforts closely, then outsourcing it to a local or remote technical group beats hiring technical employees.

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If you were asked how Americans define success, you might guess most equate it with a hefty paycheck.

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But in this crowded world, we do need shorthand, and you can define yourself, if you do so carefully.

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The idea is if you are clear and define what your brand is, it should be clear everywhere.

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Define that if you can.

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How about if we define being strategic simply as consistently making those core directional choices that will best move you toward your hoped-for future .

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If you look at the recent effort from DARPA, which hired a well-known hacker known as Mudge, to define and change how the federal agency funds the newest work in cybersecurity.

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