If we were merely faced with having to make adjustments to our ability to transport things and people, we would not be in such a dire predicament.

FORBES: Peak Oil and ERoEI: Still Nonsense

They seem more approachable than in days bygone, even if we are merely one of thirty-thousand, following a brand.

FORBES: Consumer culture in free form: Twitter and celebrities

If we instead merely changed the allocation to plan on always keeping about two years of extra cash (increase the cash allocation from 5% to 14%), the historical odds of exceeding the spending goal drop from 85% to 63%.

FORBES: How To Market Time The Fiscal Cliff

In addition, often unsuccessful efforts to generate multilateral support for such sanctions almost always is responded to by the business community with the mantra that we are merely "shooting ourselves in the foot" if we proceed to implement penalties on a unilateral basis.

CENTERFORSECURITYPOLICY: Center For Security Policy

If we want to increase the value, we often add more to the product desirability rather than merely reducing the price.

FORBES: Department Store Pricing -- No Easy Task (Part 4 Of 4)

How do we know if something is good for the whole country or merely the projection of our self-interest onto everybody else?

NEWYORKER: Evening the Odds

Even if it is merely being able to successfully predict whether that joke we are thinking of telling will make others laugh or just embarrass us instead.

FORBES: We're All Salesmen

But if, as we have so many times before, we rise to the occasion, we will not enjoy merely the illusions of safety, victory, and honor, but those things themselves.

CENTERFORSECURITYPOLICY: On the War We Are Now In

We would all be better off if our leaders in government recognized that when we trade, we're exchanging products for products--money merely the measuring rod of value that increases the frequency of exchange.

FORBES: The sheer folly of currency devaluation.