Studies consistently show that consumers are open to targeted marketing if they have opted-in and if the content is relevant.
FORBES: WikiLeaks and the FTC Open Debate About Digital Privacy
For this reason, communities may need to look further afield - particularly to emerging markets in China and India - if the system is to remain relevant, according to local government expert Tony Travers of the London School of Economics.
To turn to a specific, currently relevant example, if fixed-interest bonds are bad, but equity investments are acceptable, then what if an investor buys a non-voting equity instrument whose return is based on profit shared between him and the venture--with any profit above 6% given to the venture as a "reward"?
They say health professionals should ensure they only give women the help and advice that is relevant to them - so if they have not had a Caesarean or a birth involving stitches, they do not need any information on those topics.
One way the current crisis could nix Greek euro membership is if the bailout fund - the EFSF - refuses to dole out the relevant billions on a date coinciding with the Greek state having to use said billions to repay its debts.
While Yahoo has for years been grappling to remain relevant with fast-moving consumer tastes, who knows if the swap-out will lead to a better awareness of how its users interact with technology, not to mention more motivated staff.
FORBES: Bye Bye BlackBerry, Hello iPhone 5: Yahoo! Offers Every Employee A New Smartphone
Refocus: If you take all that emotional capital and re-invest it into something more relevant to you personally, think about the dividends that could result.
Getting a job at one, even if part-time or unpaid, is a good way to not only acquire relevant work experience and connections, but also to establish that desire or willingness to work that Wall Street firms look for in entry-level candidates.
FORBES: How To Get A Job On Wall Street If You Went To Community College
But the people who manage the estates of dead celebrities have realized that if you want to keep your star relevant, it helps to have a social-networking presence.
For instance Tor.com, a publisher-run website for science-fiction and fantasy enthusiasts, highlights content relevant to its members, even if some of it comes from rival publishers.
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Adding a comprehensive search feature that uses metadata in addition to user-defined tags, searching "Photos from Thanksgiving" pulls relevant images even if they didn't have those words in the post.
ENGADGET: Path 2.9 update introduces contextualized, personalized search (update: now with video)
On the basis of the facts and evidence before the committee, we conclude that, if at all relevant times Rupert Murdoch did not take steps to become fully informed about phone-hacking, he turned a blind eye and exhibited wilful blindness to what was going on in his companies and publications.
FORBES: Rupert Murdoch Is Not A Fit Person To Run A Major International Company
If you are a B-to-B company, provide guidance on how to succeed in the relevant vertical to the customer.
If, as seems likely, the CWC has the effect of vitiating the Australia Group mechanism, CW-relevant exports may be permitted even to dubious customers -- but it will be hard to contend that the effect on curbing proliferation of chemical weapons will be a positive one.
But even if it's not sufficient to cover everything -- and they acknowledge they can't analyze all the relevant factors -- that is an issue which now can be handled outside of this budget negotiations.
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