One reason that he had to keep dealing with it, of course, was that he failed to put Chevrolet on a long-term path to a solid new brand identity.

FORBES: 'Chevy Runs Deep' Is Shallow, And Likely To Be Deep-Sixed

Fellow citizens in crisis, wrestling to re-establish their sense of identity, seeking to discover a fresh and innovative path that will lead them to their authentic self.

FORBES: Flat-Broke, Hungry and an Identity Crisis: Leadership Success Redefined