Those at the top of the food chain get a new identity in which to take pride, that of the sushi-eating, Brazilian-girlfriend-having cosmopolitan.

NEWYORKER: Out of the Office

The Wendy's founder put his wholesome identity behind his fast-food chain, transmitting decency, quality and earnestness to an adult audience, in contrast to competitors whose targets appear to be entertainment-starved seven-year-olds.

FORBES: Magazine Article

His first acts were to remove a picture of the British queen and send the mayor's robes and chain to a museum, saying the council needed a more mature identity.

ECONOMIST: Labour's feisty leader takes the election down to the wire