• Perhaps all the talk of customer development, lean startups, crowdsourcing, and the myriad bits of startup lingo has obscured the simplest truth: Starting is about problem-identifying and problem-solving.

    FORBES: The Simplest Definition of Entrepreneurship

  • It means building meaningful, two way customer relationships and fostering internal opportunities for problem solving and identifying expertise.

    FORBES: Demolishing the Social Hype

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