Even if I identify the audience and its influencers for them I often find that the content is completely wrong because they failed to spend time listening to their targets and so have no idea of what will work for them or not.

FORBES: 7 Steps to Better DIY PR

The Expo will present current knowledge and technology advancements concerning the ocean and coast to a broad audience and identify ways to resolve challenges facing the ocean.

UNESCO: Intergovernmental Oceanographic Commission

They feel the reason is that the hosts identify more with their audience.

CNN: Emerson students get news on 'Daily' basis

Companies wanting to correctly identify the right influencers within their target audience (for brand advocacy or whatever strategic reasons) cannot and must not rely on Klout.

FORBES: Connect

Only twice did Talk of the Nation host Neal Conan have to jump in as the host whisperer to the radio audience and identify a speaker that Koppel had called on without using his full name.

NPR: Putting TV on the Radio

Ramsay maintains her primary aim was to "put the audience in a position where they could identify with Eva, go on that journey and feel the feelings that she feels".

BBC: Talk About Kevin: Portrait of a parent's worst nightmare

"We're always looking for kids that our audience can identify with, " says Judy Taylor, the Disney Channel's vice president of casting and talent relations.

FORBES: Magazine Article

His blunders endear him to the audience because, as flawed humans, we can identify with doing something so outrageously dumb that there's nothing else to do but laugh.

WSJ: One Spring, Two Farces