Most small businesses do not have the market development resources to identify the potential anchor customers with needs that best match their value proposition.
It can support extremely high volume high speed analytics for clients like mobile phone carriers who want to identifypotential churn and provide offers to retain customers.
This process also helped me identify which specific features were most important to potentialcustomers (such as weekend availability and the unmet need for study space open to students).
The technology coming next will use predictive analytics to identify consumer intent, to track down real leads for potentialcustomers that are in the midst of, or about to be making, a purchasing decision.