In addition, new ways to explore a mass of public and private data like social media and geospatial databases can enable banks to build non-traditional risk profiles and identifynew reliable customers.
Some publishers say customer data is essential because it allows them to identify app buyers as either existing or newcustomers and give or sell them access to the same titles in print, online or on other devices.
Big efforts also tend to aim for seizing a share of existing markets, because those customers are easy to identify, rather than the slower process of building a new market from new sources of consumption.
Designed in partnership with enterprise customers, the new Office Edition addresses the challenges faced by IT departments on how to identify, deploy and manage iOS device printing throughout the extended organization.