The technology coming next will use predictive analytics to identify consumer intent, to track down real leads for potential customers that are in the midst of, or about to be making, a purchasing decision.
Arizona leads the trend: 83% of Arizona's senior citizens identify as "non-Hispanic white, " but only 42% of its young people check that box on their census forms.
Lead optimisation is a key stage in the drug discovery process, where early leads are improved through cycles of design, synthesis and testing to identify potential drugs which are suitable for testing in a clinical setting.