Dell implemented IdeaStorm as a way to solicit ideas from customers and non-customers alike.

FORBES: DellVoice: When It Comes to Social Media, How Big Are Your Company's Ears?

Dell has leveraged IdeaStorm inputs by incorporating over 450 suggestions made by customers, e.g.

FORBES: DellVoice: When It Comes to Social Media, How Big Are Your Company's Ears?

In 2007, we took this a step further and launched IdeaStorm.

FORBES: In Dell Social-Media Journey, Lessons For Marketers About The Power Of Listening