Mr. Smith currently advises corporations and organizations on how to market products, services and ideas to the Millennial generation.
Massachusetts Institute of Technology is on the case, too: In 1999 it formed AgeLab, a research center within the university's engineering school, to come up with new ideas for the next generation of seniors.
But we think that runs counter to the whole spirit of openness that has made the Internet such a powerful engine for not only economic growth, but also for the generation of ideas and creativity.
The emphasis is not on celestial mechanics and thermodynamics but on teamwork and the generation of practical ideas.
Demko, the Florida Atlantic gerontologist, says boomers are "rule-breaking nontraditionalists" who succeed in making their new ideas traditional in less than a generation.
The generation of insights and ideas is the key to identifying a vision for greater impact that may otherwise have been unforeseen and then having the fortitude to stay focused on the vision.
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Exchange programmes for youths and the promotion of tourism are ideas quoted frequently as a means of generation cultural understanding.
Writer and Executive Producer Jane Espenson first met Moore while pitching show ideas for "Star Trek: The Next Generation" as a grad student at UC Berkeley.
But this and other traditions are under pressure as a young generation more inclined towards Western culture and ideas grows up.
The younger generation seems even more obsessed with community service ideas than Gen Y.
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Their ideas have flamed out the same way Keynesianism did a generation ago.
"What I expect you'll see with the next generation of leaders is an experimentation with these ideas, " Mr. Zoellick said, adding that leaders would likely launch pilot projects.
Each generation adapts it slightly, inspired by its own ideas and needs to make the ritual its own.
And the fight between these different systems will throw up new ideas and implementations which will find their way into the next generation of mobile implementations, wherever they come from.
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The digital marketplace of ideas that welcomes every blog and tweet is the same one that inspires the next generation of innovators to fuel our economies.
In April we took to the tweet to rake up the next generation of Twitter contest, and saw our fair share of both good ideas and bad.
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Next generation challenger brands (a term coined by Morgan) believe in themselves and their own ideas.
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They might even have some helpful ideas, like streamlining regulations, investing in critical infrastructure and research facilities, expanding support for training a new generation of skilled blue collar workers and using incentives to encourage firms to improve their energy efficiency.
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