"We certainly have expressed our regret for the additional grief caused to families whose remains were handled in a less than ideal or by some measures inappropriate standard, prior to 2008, " he said.
Before he became chairman of the Fed, he argued in Capitalism: The Unknown Ideal that the Fed should be abolished and the United States should go to a gold standard.
Unlike most of his peers in the beverage industry, Seth holds his company to a high standard of environmental sustainability and partners with NGOs and community-based suppliers to work toward this ideal.