Nevertheless, while the Net may not be the best place to buy toothpaste or dried squid, some clued-in cybernauts find it ideal for locating products that might not be available locally - or are less expensive online.

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She generates tabloid buzz with her personal life--former alleged flames include Dallas Cowboys star Tony Romo and Gossip Girl actor Chace Crawford--but avoids the personal meltdowns that afflict other young female celebrities, making her an ideal pitchwoman for consumer products companies.

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Webaroo claims 150 brand advertisers and 10, 000 smaller-size enterprises using the platform to either advertise on groups created by other users or to create their own groups, like PepsiCo, which says GupShup makes ideal sense for mass consumer products.

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Performance measures like energy costs should be measured against an ideal, not a budget, he says, and when divisions transfer products among themselves they should be at market prices for the entire amount of goods being "sold, " not just a portion.

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Additionally, these products are specifically engineered to be ultra-quiet, which make them ideal for even the most noise-sensitive working environments.

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"Continuing our commitment to providing complete network solutions, D-Link's new Cloud Storage 4000 offers the ideal cloud storage solution for any connected home or small business, " said Ken Loyd, director, consumer products, D-Link Systems, Inc.

ENGADGET: D-Link Cloud Storage 4000 NAS stores up 16TB, hooks up to your smartphone and tablet