After a series of what-would you-do-if questions, replete with game-show invoking bells and whistles, users are matched with an idealmate avatar and corresponding Tacori engagement ring suggestion (mine was ivy-leaguer Jack Calloway on bended knee with a square-cut diamond solitaire).
He would make, if not a sure-fire Russian presidential candidate in his own right, then the ideal running-mate for any Russian conservative or nationalist seeking to succeed Boris Yeltsin.
When I asked my old room-mate and former England keeper David Seaman what his ideal game was, I thought he'd say it would be having loads to do without letting any goals in.