These fast-paced, short forms of sport are ideal for a country which, like its BRIC counterparts Brazil, Russia and China, is very much on the up.

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"That's an ideal environment for the development of many forms of media, especially things like cable and satellite television services, " he says.

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It forms a perfect medley of sand, sun and sea and is an ideal spot to slip away from reality.

BBC: Swimming with sharks in the Philippines

As technology continues to transform all forms of marketing and social media, brands are continually trying to identify the ideal marketing mix that will translate to the best possible return on ad spend or marketing investment.

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