Each of these entities have core principles, icons, rituals, a specialized vocabulary they use to describe themselves, a paradoxical ideal they struggle against, as well as a founding mythos and leader.

FORBES: Branding The (Un)Brand

It's ideal for party photos and other dimly lit situations where built-in flashes typically struggle to reach all the action.

ENGADGET: Sony brings Cyber-shot HX300, WX300 and TX30 to the US with fast autofocus