The idea on which it is based--Madison Avenue and its dramatis personae in the 1960s--is simple, unique and unambiguous.
Instead of focusing on a simple compelling idea and executing on it brilliantly, we've got formulaic plotlines and gratuitous special effects all undertaken to appeal to the broadest group of consumers possible.
It takes as much time to deliver several slides with one idea on each as it would to deliver multiple bullet points on one slide.
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"I thought, 'Here's a perfect opportunity to take what is a good nugget of an idea and improve on it, " says Robbins, who lives in Boston.
Should this idea catch on, it could be a stress-free, low-cost introduction into the art world for a younger generation who is interested in art, but might not yet have the financial means to do so normally.
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When trying on an idea like this it is better to suspend judgment on the necessary rate.
Its brand rests on the idea that it is represents luxury goods made in Britain.
Fundamentally, the proposal is based on the idea that it is really not right for people to own land.
So when one of them calls us and tells us about a good idea, we are on it, instantly.
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The whole world talks about poverty alleviation, but very few have a practical idea on how to do it.
In fact, the Syria Files may be so large and varied that even WikiLeaks has little idea what it has on its hands.
The Windy City lost 500 people to gun violence in 2012 alone and neither the police nor city hall have a single idea on how to stop it.
Bad businesspeople with the greatest idea on the planet will screw it up.
The people responsible for the branding must be able to grasp the brand idea in order to execute on it clearly and brilliantly.
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We just need to have a clear idea of where we stand on it, and how we can apply that to our job search.
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Honorable Mention: Ex-Rated is a website that came out of TechCrunch hackathon this past weekend, where hackers meet up and come up with a website idea on the spot and build it.
So he makes Harry enthuse about thumos seemingly incidentally in the course of a discussion of an altogether different subject, subtly encouraging the reader to take the idea on, but without endorsing it as part of the official, science-based picture.
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But with Mr Obama's determination to close it down defeated by a Congress revolted by the idea of trying the detainees on American soil, it may be a long time before nature reclaims Guantanamo as a whole.
They set their minds on an idea and go for it, even creating the trend itself.
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Club Penguin takes the idea of safety and turns it on its head.
Yet almost worse than the fact of the rejection is that he has no idea what grounds it was based on.
Opponents of the idea focus on a different aspect: it is, they think, an affront to the religious liberties enshrined in the constitution.
There is a real need to look at the big picture and there's a risk that the focus on biofuels and the idea that it could offer quite a significant contribution is distracting from some of the more important things that need to be looked at.
She sometimes sprays a few spritzes of scent onto her throw pillows. (It's a good idea to test the spray on the back of the pillow to ensure it doesn't leave an oil spot.) She spritzes just the edges of a pillow, not the center, where people may rest their heads.
Mr. Sarkozy "expressing the idea publicly with three weeks to go to the end of his first mandate isn't necessarily a bad idea as it puts the subject on the table without at the same time committing the French government or defining its position, " said BNP Paribas senior economist Dominique Barbet.
The answer, I think, is to build toward it and really get audiences focused on the idea of a brand new Batman, and then start introducing them to it early.
"Come up with a big idea and we'll spend money on it, " he told Sullivan.
Various other countries have tried the idea, but it has never caught on in the United States.
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