In fact, the idea of marketing a car to women was tried in the 1950s.
The idea of marketing men having more sway over the men in white coats angers some traditionalists.
However, like any competing product or idea, marketing can and does help win.
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The marketing idea, though, is universal: Capture the aspirations of potential customers with good-looking people.
It has a naturally built-in marketing idea along with a solid social media platform.
The company with the brand name or a clever marketing idea isn't necessarily the one with the factory.
The point is that you must have some idea of what marketing technology can do and what makes sense for your particular business.
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But for me, as the CEO of a marketing idea company, my first reaction in hearing about this idea was, in a word, visceral.
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Update: As I was posting this, an email with a quote from the CEO of Collective Bias, John Andrews, arrived in my inbox that affirms this well-established idea that online marketing is changing.
As experiences and engagement, particularly through digital and technology, become more central to any great marketing idea, many of us now spend much more time revisiting how to best stage it all for consumption.
Hindustan Lever, a subsidiary of Unilever, pioneered the idea years ago, marketing its shampoos and detergents in single-use sachets rather than larger (and more expensive) bottles.
When people do talk that way, it's often in service of marketing an idea that their company has "thought leadership, " which stands for a better understanding of the world.
The whole idea of implementing a marketing automation technology like Eloqua or Marketo is to be able to track the customer as they interact through any channel, to create a central brain that indicates at which stage of the buying process a customer may be at, and then to use that understanding to send just the right message.
Cassie Pietrzak, an analyst at Phoenix Idea Lab, a nonprofit marketing firm in Erie, Pa.
The idea was a brainchild of the digital marketing agency Blue State Digital, where Murphy's daughter once worked.
Again, the idea of progressive scan technology is purely marketing when you hear it advertised by these companies.
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And that's consistent with the idea that when you remove something like marketing, it takes some time for the residual marketing to wear out.
Given that, the renewed FTC attention to green marketing guidelines is probably a good idea.
Does your idea or product have the potential for high marketing and sales volume?
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This is the state of marketing today, which is that an idea can be at once an awareness generating machine, a store, and a percolator of buzz worldwide.
The idea was hatched by Ford Division's new marketing guru, Barry Engle, following an exchange with a handful of journalists prior to the Detroit auto show in early January.
Working with physicians, politicians, advocacy groups such as Mothers Against Drunk Driving and even Hollywood celebrities, the Harvard center engaged in "social marketing" that sold people on the idea of a sober driver.
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These days, the big idea is to control manufacturing, distribution, retailing and marketing.
But the idea that got them both excited popped up in a sophomore marketing class.
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Besides, this idea of paying people to do word-of-mouth marketing defeats the real intent of word-of-mouth marketing.
This so-called soft-dollar business has allowed anything from research to marketing to be financed by investors who had no idea what they were buying.
Cure-all fruit drinks are all the rage in the world of multilevel marketing, where distributors often sign up with the idea that they will get rich quick.
In some of my earlier comments I applauded the idea of a transition away from heavy promotions to a saner marketing program but also wrote of the need to promote in such a challenging economic and competitive market.
Quora connects with a big idea on the rise in culture (step one of movement marketing), in this case, our insatiable desire for the truth. (We have all become truth junkies, searching for answers.) It has crystallized the idea on the rise in culture.
The idea was to outshine other airline alliances, which are essentially joint marketing arrangements, with a link that cut costs as well, by sharing aircraft and ground facilities.
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