It was a simple and irresistibly practical idea from siblings Catherine and David Cook.

FORBES: myYearbook: The $100 Million Startup Name You Need To Know

His view on the importance of education has prompted him to start BA32, a foundation promoting the idea of teaching youth in a practical and interesting way, focused on encouraging children across the globe to learn more about mathematics, science and technology.

CNN: January 23, 2013 -- Updated 1738 GMT (0138 HKT)

So the idea was for everyone to come to agreement on fish that are sustainable, practical, and will please customers.

FORBES: Seafood That's Trendy -- And Sustainable

While this may seem like a good idea at first glance, from a practical standpoint it may interfere unnecessarily in the right to contract and could serve as an impediment to international commerce.

CENTERFORSECURITYPOLICY: American Laws for American Courts