Benioff had a good idea and then modeled the behavior he hoped others would adopt.

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Another idea: Bosses should define and demonstrate ethical behavior and the boundaries of risk-taking.

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And a pool of companies are introducing their spin on the idea of pooled savings as a way to effectively change behavior and provide immediate benefits of stuffing a little dough away.

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It shredded the idea that business is all about rational behavior and numbers.

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That reasoning was silly, Rock said, so judges retreated to the idea that Securities and Exchange Commission regulations already cover the behavior of bidders in takeovers.

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He pitched the idea of using game mechanics to motivate behavior to a Princeton Business Plan competition and in the summer of 2008, he left to start SCVNGR based on that plan.

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The Internet Cool Kids liked the idea of justice being brought here and the public unmasking and shaming of the men behind this kind of behavior.

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This gave him the idea to try and qualify for the Olympics so he would have a platform to spread the message the behavior in Cameroon needed to change to halt to increase of HIV infection.

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The idea that the climate has been changing because of human behavior, including the release of greenhouse gases like carbon dioxide and methane, is widely accepted by scientists.

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