Once in the applications view, tapping any icon launches the associated app (or bookmark), while holding any icon lets you move it to another position on the grid (or remove it by pressing a little red X, if present).

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Once people install the Facebook app, Bobsled installs an icon on their Facebook chat box so that they can click to call any of their Facebook friends.

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"I think the way that we protect the image of our award and the way we protect the whole notion of the award -- we don't allow that icon, the Oscar statuette, to be used by anyone else in any other context, " says Unger.

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When the user taps on a square, detailed profile information is displayed including the address, phone and any available special offers or consumer reviews, plus an icon to navigate to their selected destination.

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At any time during editing, tap a small "i" icon in the top left to see animated videos on how to use features.

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However, ten years ago Microsoft was an icon, it was a star, and it was the company that any self-respecting software engineer wanted to work for.

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There are seven of them in total and any grizzled Android user will know the chore of having to transition through multiple screens to get an icon positioned just right.

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