The hectare that yields 6, 000 liters of classic wine only provides a few hundred liters of ice wine as about an entire vine is required for a single bottle.
One witness, a 17-year-old girl who went to a party with the alleged victim, said she and the girl shared a half a bottle of vodka, which they each poured into a flavored crushed ice drink.
And because of the way it is served (the ice meaning all the cider does not fit into the glass at once) the bottle generally sits on the table next to the drinker, making the brand highly visible, which Mr Breen admits "definitely helps".