Sure enough, shortly after that report, news came out that prices for iAds have halved.
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Our iAds advertising system can use location as a factor in targeting ads.
FORBES: We Don't Want To Know Where You Are, Apple Says
Recently Maybelline launched a campaign using Apple iAds that allows women to select lipstick colors based on their moods.
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Cue is now the senior vice president of cloud services, which includes overseeing iCloud and iAds, the fledgling mobile advertising unit.
CNN: Mark Milian,
It was a tidbit in a larger article about how the platform was not performing as well as expected: fill rates, Tech Crunch reported, for iAds have been dropping.
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