By appealing to American patriotism and decrying Japanese imports, Mr Iacocca succeeded for a while.
Several names come to mind: Colin Powell, Norman Schwarzkopf, Lee Iacocca, Elizabeth Dole and Peter Ueberroth.
First, Iacocca has always been a political independent, although probably a more Democratic-leaning one.
He and former Chrysler Chairman Lee Iacocca announced a hostile bid for Chrysler in 1995.
But does Global Motor, a term created years ago by Lee Iacocca, make sense?
Robert Eaton, who took over Mr Iacocca's job, knew that Chrysler could not survive on its own.
Chrysler turned around quickly and Iacocca was able to repay the government-backed loans seven years earlier than expected.
Iacocca does not seem to have endorsed a candidate in the last president race, the Free Press said.
Iacocca and Sperlich launched a vehicle that captivated America's baby boomers again, at yet another critical juncture in their lives.
There will, most probably, be a colourful successor: an Iacocca figure, full of smart soundbites and passion for the product.
Enlist the aid of popular characters from Chrysler mythology who already support Romney, including Clint Eastwood and even Lee Iacocca.
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Iacocca has voiced his support for Romney in the past, notably on an appearance last year with Charlie Rose.
Not to slight Lee Iacocca in any way, but his dollar-a-year deal with Chrysler ended up making him very wealthy indeed.
He spent 33 years in the auto industry, where he rose to vice chairman at Chrysler, helping Lee Iacocca turn that company around.
In manufacturing you could point to Henry Ford or Lee Iacocca.
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Chrysler Chief Executive Lee Iacocca did it on a factory floor.
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Lee Iacocca, for example, was only one of several auto-industry heavyweights to get caught in an oil-and-gas tax shelter that ran into trouble (FORBES, June 4).
Think of him as a less abrasive Louis Mayer, who invented the epic film, or an amped-up version of Mustang inventor Lee Iacocca without the glasses.
The problem is that he's been unable to find a bright, powerful, charismatic general, like a Lee Iacocca , to lead them out of the wilderness.
One of the most popular American CEOs of all time, who tinkered with the idea of his own presidential bid, Iacocca has praised Romney in the past.
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Forty years later, Chrysler Corporation had its own brush with death and was saved only by Lee Iacocca who persuaded the federal government to guarantee the company's loans.
In the past, in Lee Iacocca's day at Ford, the company put its best men in Mercury trying to build the line into something more than dolled-up Fords.
As with Iacocca's pay package, there is enormous upside potential.
Romney could work in references to Chrysler icon and former CEO Lee Iacocca, a Democrat and former presidential wanna-be himself who recently took the extraordinary step of endorsing Romney.
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By the time the two got talking, Chrysler was no longer the funky Detroit company that in the 1980s had come back from the dead through then chief executive Lee Iacocca's sheer flair.
Two executives behind the Mustang, Lee Iacocca and Hal Sperlich, later were fired by Ford CEO Henry Ford II and wound up at Chrysler, which in 1980 was saved by America's first automotive bailout.
Clearly, Chrysler and Fiat CEO Sergio Marchionne learned from his stylistic godfather, Lee Iacocca, when he invaded the U.S. auto industry with his gutsy decision to pick up the carcass of Chrysler in 2009.
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Lee Iacocca, who would later run Chrysler Corp.
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