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An industry organization, the International Association of Antarctica Tour Operators (IAATO), lacks legal authority but ostensibly oversees the industry.
FORBES: Go with the Floe
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The problem is IAATO is a voluntary self-regulated organization and anyone can opt out of the system.
CNN: Antarctica: March of the tourists
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Most travel companies in the region subscribe to IAATO, the International Association of Antarctic Tour Operators, which sets guidelines to manage tourism here.
CNN: Antarctica: March of the tourists