So every time I hear about yet-another automaker, especially a luxury one, conjuring up a brilliant new plan to take its car-owning experience to the next level by having dealers construct fancy buildings, I scoff.

FORBES: Automakers: It's The Service, Not The Dealership

And though some fans scoff at the notion that Mr. Vilma is being defamed, I contend that Mr. Vilma has every right to pursue this course of action if he truly believes that he is in the right.

FORBES: The Goodell-Vilma Showdown: A Symphony of Violence, Public Relations, and Legalities