"Imagine my disappointment when I opened the box to discover that they hadn't sent the power cord, " wrote another.

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And I saw it as soon as I opened the box, I got a ton of manufacturing errors in watches, and I was sitting on top of thousands of dollars of just trash as far as I was concerned.

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"Since it was labelled as 'miscellaneous goods', I casually opened the box, " Kunio Suno, president of the Ishinomaki Fish Market Co Ltd, told the AFP news agency.

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"When I got home and opened the box, I thought it was a real iPad, " Jamie Frick told the Newark Star-Ledger.

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