David Skok, a 2012 Nieman Fellow, reminded me of another example I often use to make that point.

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"I use buses often as they are my only form of transport, " she said.

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"I don't often use that word but then it is not very often that you get to meet one, " he said.

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We hear more and more the term "human capital", a perfectly appropriate economic term, I use it quite often, others of you in this room have used it but it is used in the context of, again, education - higher education - being a private investment and with the expected higher private return for those individuals capable of making that investment.

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Cut back on starchy carbohydrates on non-workout days -- This is a trick that I use in my office quite often.

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When I travel I always use two phones, and often three separate handsets to reduce my communications costs to almost zero.

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Best of all, it does everything BB Maps doesn't do with the exception of voice turn-by-turn, and I actually don't even use that feature very often.

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"I use a Windows machine at work" is a familiar refrain that is often followed by a shaking of heads or some other disapproving or incredulous gesture.

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For every use I was shown there are rival technologies which do the same thing, often more smoothly.

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One of the things I do find is that those who make tech often think that we schmoes out here want to be able to use tech in the same way that they do.

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