Yes, offline marketing and advertising, i.e. direct mail, will always have a place at the advertising and marketing table but make no mistake about it, seated at the head of the table, is digital marketing.

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Look, the kitchen table I grew up in Claymont, Delaware, no one sat around and was able to make a distinction between, if that existed at the time, between bailing out the banks, TARP, between a funding program that was designed called the America Recovery and Reinvestment Act.

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We can hope that some of them can make finals and preferably finish in the top eight, and therefore contribute to the placement table which I feel is a more accurate measure of a country's prowess than medals alone.

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