"The biggest thing in blog search is ego search--my name, the Web sites I love, " says Rafer, who will work for Horowitz, promoting his service to Yahoo!'

FORBES: Yahoo! Snaps Up Mybloglog.com

For one, I love that Worldmate Gold works on Android, iOS and the web, and it's relatively easy to make edits to trips on any of those platforms.

ENGADGET: IRL: Bose SoundLink, DropCopy and Worldmate Gold

But recently, while I was watching "Telephone" for the fifth or sixth time, and scouring the Web for deconstructions of its multiple meanings, I began to understand why I love it so much.

NPR: My Very Own Gagavolution

"I love these guys, " says one client, Mark Corrales, head of operations at Fort Point Partners, a Web-site builder in the Sutter Street building.

FORBES: Land Grab