Like the vast majority of coffee drinkers, nine mornings out of 10 I stare blurry-eyed at the menu to figure out which Italian phrases I have to say to get what I came for: my usual.
"I like brands that have a go, and Starbucks is trying to break the conventions of selling coffee in big coffee chains - it's a solid attempt to get closer to the customer, " Guilar adds.
They talk about it like, for instance, you and I - not in our official capacity - would be sitting somewhere in a coffee shop and we are discussing, for instance, the situation in, say, Latin America.