"I knew I had to keep the points short by coming forward, " Fish said.

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I'll try - honest - but keep in mind the old saying - guests, like fish, begin to smell after three days.

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As for getting non- geo-promiscuous customers to keep coming back, I guess businesses will have to keep up the ole put-your-business-card-in-the-fish-bowl-to-win-free-stuff trick.

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