It's more of it's gotta get there and I just gotta get it back and this is so cool because it's something I can touch and own and feel that's been in space.

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And in my business, I always gotta keep it fresh.

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The first is the "I've gotta have it" impulse, which, though generally the preserve of spoiled heiresses, It girls and pop stars, can strike us all.

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"Normally during this time of year, I'm watching the NBA playoffs, but a friend of mine invited me to the hockey game, and I decided to take him up on his offer, and I gotta tell you, it did not disappoint, " he said.

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"I gotta tell you, I loved the idea and still think it's really smart, " says Mr. McKay.

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It just looked like, 'This is what I gotta do.

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"My nightmare is that I'll have done this wonderful piece and they'll say to me, 'You gotta take it off the needles ma'am!'"

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