My point is this: I'm not saying having a Twitter feed instantly makes you a decent train company - it certainly won't get rid of complaints about fare increases and cramped conditions - but it does at least indicate you are trying to engage with your customers.

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And when you're in an audience, I think it's easy to feed on that sort of adulation and admiration and so on.

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"I think when you get all three guys playing well in a group, you sort of feed off one another, " said McIlroy.

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I've been meeting with parents and I've been asking parents to do their parts, because it doesn't matter what we feed you at school, but if you get home and it's hard for parents to make healthy choices, then you guys still aren't leading healthy lives, so we've asked parents to step up and do more.

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