Since you are probably reading this on a computer, I suppose that I do not have to explain the conceit that forms the basis for the idea.

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There are numerous articles, books, conferences and training program to help you define your social architecture, and I do not have the ambition to explain you the right way to do it (at least not in this article), but if you are looking for more explanations and advices, you should read the original post here: Social Media Landscape 2012.

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How do I explain to my children what I do not understand myself?

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If you work with a tax professional it is a good idea to fax him a copy before you call and ask about it, although I do find it entertaining to try to explain notices that I am not looking at.

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But again that is the not the sort of thing I want to utter in front of my kids to explain what I do for a living.

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