They offered some great ideas about implementation and outreach, suggestions about strategies to make sure that the Affordable Care Act is successful, and I will continue to draw on their experience in the months ahead.

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As the CMO Council points out in its report, the future requires a new breed of top marketer, one who has the skills, experience and leadership (and I would add, the tools) to be able to continue the advancement of the customer experience across a more complex, multi-channel landscape.

FORBES: Why 2013 Is The Year Of The Marketer