You may decide to hire an adviser and that might be helpful, although I caution you in your search.

FORBES: Investing Well Is Like Baking An Award-Winning Cake

And no, this is not the part where I caution you about all the terrible things that can happen to your company thanks to those innovative technologies from consumer-land.

FORBES: Protecting The Extended Enterprise

But again, I would caution you not to focus solely on that technology.

WHITEHOUSE: Press Briefing on Security Review

And again, I would caution you and others about interpreting, or assuming that they can predict the outcome in this case based solely on the tenor of the questions from the justices on the Supreme Court.

WHITEHOUSE: Press Briefing by Deputy Press Secretary Josh Earnest

Finally, I would also caution you against on relying simply on Eric Posner's assessment of the effectiveness of the International Court of Justice.

ECONOMIST: How to choose a judge

In Be Your Own Best Publicist, my co-author Jessica Kleiman and I caution that everything you say (or post) can and will be used against you.

FORBES: Connect

Whenever you are being pitched a product as a solution, I suggest you exercise caution.

FORBES: Best Practices - Aren't

Wade Hansen : I guess with ETF investing, I would start with a caution first: If you look at the ETF universe, more and more ETFs are coming to market all the time, and some managers are bringing them out as actively managed ETFs.

FORBES: 5 ETFs to Ride the Market's Uptrend

But I've got to caution everybody here because sometimes we'll get letters and people say, you know, I'm not getting help staying in my home.

WHITEHOUSE: Town Hall Meeting on the Economy