The BMW i brand comprises, in particular, the two revolutionary new vehicles, the BMW i3 and BMW i8, which will come onto the market in 2013 and 2014 respectively.
ENGADGET: BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit
While I agree with Brand's assertion that we can't let extremists determine the terms of debate for the rest of society, especially when their goal is to take us off center by inspiring further hate and distrust, I'm not convinced that taking troops out of Afghanistan would stop terrorism -- and, unlike Brand, I think that evil exists.
So new clothing lines have centered on Jones Apparel's l.e.i. brand for juniors, plus an exclusive deal with Ocean Pacific, a surfware line from Iconix Brand Group.
That said, I lead the KitchenAid brand, and I take responsibility for the whole team.
FORBES: KitchenAid Attacks Obama's Grandmother, Then Apologizes
And he includes the lyric: This morning, I woke up feeling brand new and I jumped up feeling my highs and my lows in my soul, in my goals just to stop smokin' and stop drinkin'.
Back in March I wrote Why Brand Managers Need To Take An Interest In Pinterest in which I laid out the fact that the person who makes the majority of household decisions, AKA women, are heavy users of Pinterest and they also trust what they see on Pinterest.
FORBES: Did You Hear The One About The Marketer Who Didn't Use Pinterest?
So rather than spending my time clipping coupons, trying to find deals on the products I typically buy or accepting brand substitutions, I rely almost completely on scanning my store loyalty card for delivering discounts.
When I started out building the Robert Redd brand, I knew that I wanted to focus on the spirit of generosity as it related to bringing people pleasure.
FORBES: The Gift of Love...Through the Pleasure of Receiving REDD!
"I'm not brand new at the school, and I don't have to prove that I can put an outfit together, " Meg says.
It reflects the thoughts, emotions, and actions of the person I desire to be, and becoming one with the brand, I can be.
Right now, I don't care what brand it is, I just go for what is the cheapest.
"I felt the brand had lost a lot of its significance over the past five years, " says Harvey.
The visual, as strong as a visual can get, dominates and the brand i.d. is almost as strong.
He has developed the best personal brand I have ever seen and as a result he gets tons of business.
FORBES: Beating The Banks In Los Angeles With An Awesome Brand
In the years since, several notable exceptions notwithstanding, I have seen brand teams increasingly mired in fear, apathy and bureaucracy.
FORBES: Fear, Apathy, And Bureaucracy: Why We Won't Have Another Lipitor
The BMW Group offers DriveNow and ParkNow under its BMW i sub-brand.
ENGADGET: BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit
Result: A brand I admired, one I could see myself settling down with, has revealed a disturbingly desperate side to its character.
So with that caveat, let me tell you which brand I thought came out both the winner AND loser in the Super Bowl.
FORBES: How One Brand Won And Lost During The Same Super Bowl
When Kodak finally shutdown its largest research and production facility in Rochester, known as Kodak Park, it appeared certain that the Kodak brand I grew up with was gone.
FORBES: The Fall of Kodak: A Tale of Disruptive Technology and Bad Business
The venture capital company BMW i Ventures was founded in 2011 under the BMW i sub-brand, to provide financial support for companies developing mobility solutions for problems in densely-populated cities worldwide.
ENGADGET: BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit
The Scots may prefer to be Scottish, Englanders may be warming to the idea of being English, but I suspect that brand Britain will bounce back as voters consider the uncertain economic and diplomatic consequences of breaking apart in a scary financial climate.
So it would appear that given the fact that the most powerful brand ambassadors in the world are no longer brand loyal, I guess I have my answer to the question Is Brand Loyalty Dying A Slow And Painful Death?
"(After doing) a very commercial romcom with J Lo called Maid in Manhattan I went on to do an Ibsen play called Brand, which is extremely intense, and there would be all these J Lo romcom fans that had come to see Ibsen's Brand, which I thought was great, " he says.
If I had fresh money in a brand-new account, I would buy Nokia hand over fist.
"I received this motorcycle four years ago when it was brand new and I have ridden until now over 50, 000 kilometers, " says Jallow, whose work covers more than 10, 000 people in 13 villages.
As I explain in my Brand Spillovers paper, we almost never see merchandising-related trademark owner-vs.
FORBES: Amazon's Merchandising of Its Search Results Doesn't Violate Trademark Law
From the studios of NPR West, this is DAY TO DAY, I'm Madeleine Brand.
If a 155-year-old company like Corning can successfully transform from what made its brand famous i.e.
I'm Madeleine Brand. 225 miles north of New Orleans, workers are recreating a piece of that city.
应用推荐