In some of my earlier comments I applauded the idea of a transition away from heavy promotions to a saner marketing program but also wrote of the need to promote in such a challenging economic and competitive market.

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"I guess the first kind of feeling we had was when we went for the press conference and the press stood up and applauded for us, which I've never seen, " admits Aronofsky.

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The difference, as I view it, is not in the applauded desire to help those who cannot do for themselves.

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"I announced to the audience my situation and everybody stood up and applauded, " she says.

CNN: December 17, 2012 -- Updated 1437 GMT (2237 HKT)

When I first proposed this idea in a joint session of Congress, people stood up and applauded on both sides of the aisle.

WHITEHOUSE: President and Mrs Obama on the American Jobs Act Bus Tour