One interpretation is that I just have no idea know what I am talking about and it is always important to keep that possibility in mind.

FORBES: Housing in 2013

Honestly, there are hardcore gamers who when I mention E3, they have no idea what I am talking about.

FORBES: Did Nintendo Just Screw Up the Launch of Wii U?

"I really am completely staggered by this, I had no idea this was going to happen, " he said.

BBC: Doctor Who scoops two National TV awards

They have no idea I am looking at notes.

FORBES: A Few Notes on Notes - Media Training

Starbucks is managed by smart people and I am sure this is not an original idea, so I am surely missing something with this simplistic assessment, no?

FORBES: The Reusable Cup Experiment