Rather than traditional marketing, I am suggesting that a movement marketing approach is the way to go for any bid city looking to outsmart the rest.
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At a small non-profit I could be involved with many aspects of the business and since I am often the only marketing person I get to work on everything from PR to printed collateral to social marketing.
As a CMO, I am in the middle of the marketing evolution, as are all my fellow marketing professionals.
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On the contrary for as anyone who has followed me knows that I am a huge proponent of integrated marketing or cross-channel marketing.
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But I am starting to wonder if Facebook marketing, super-charged by an exponential increase in sharing, will eventually drive a decline in user experience so drastic it threatens the platform itself.
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Now heading up the team responsible for Solution Management and Go to Market of our Customer Line Of Business Organization within SAP, I am responsible for our Sales Service and Marketing Solutions.
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In this role I am focused on publisher relations, fundraising, marketing, product strategy, talent development and back of house management.
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Kudos to Unthink for taking a unique approach to marketing an alternative, however dubious I am of their success.
Ken Sundheim - I am the Founder and CEO of a sales and marketing recruiting firm by the name of KAS Placement.
This means that before you join a multi-level marketing organization network, you must ask a simple question: Am I prepared to build a business?
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No what I am referring to is that two word phrase that is surely on the agenda of many a marketing meeting from sea to shining sea.
Despite some early missteps and the overall hype surrounding native, I too, am a big believer in the power of this model to change the face of marketing as we know it.
Our conversations usually revolve around his marketing efforts, since I worry that in this economy, he might not survive and I am already such a big fan.
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