Every day, some new article hypes a brave new world of egalitarian openness and collaboration.

FORBES: 15 Phrases That Build Bridges Between People

Some colleagues complain that he excavates incautiously, puts public relations before science, hypes his own archeological finds, and takes credit owed to others.

NEWYORKER: The Pharaoh

The policy has been working well for retailers, as it hypes consumer emotions, making them feel smart and talk to other consumers about it.

FORBES: J.C. Penney Is Bringing Back The Old Sales Model: Will It Work?

While the fashion industry hypes a rivalry between the two, the designers appear to be carving out very different styles one very uptown, the other so, so downtown.

WSJ: Fall 2013 Trends to Look for at New York Fashion Week