In a burst of triumphalism, they seem to be echoing former House Majority Leader Dick Armey's advice to Republicans in the past -- "bipartisanship is another name for date rape" -- despite the fact that it is exactly this hyper-partisan, play-to-the-base approach to politics that caused independent voters to abandon President Bush.

CNN: Commentary: Obama losing independent voters

There is no need to play the long side hyper-aggressively as Apple is unlikely to explode upwards.

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With fully developed, user-retaining elements in place, OMGPOP grew an hyper-engaged audience that came to play, level up, earn in-game items, and even opting to pay for aesthetic feature upgrades.

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