When he told his TV audience of millions that Raspberry Ketone and Green Coffee Extract capsules can help them burn fat, stores immediately started selling out of the products, and suppliers went into hyper-drive to keep retailers flush with the expensive, Oz-approved supplements.
Adding to these secular tailwinds is the hyper local community appeal of mass participation events that drive interest, talk value and unique experiences that people are seeking in their everyday lives and you have a winning combination to say the least.