Neuroeconomics seeks to replace the abstract, hyper-rational creatures that populate traditional economics with real--sometimes irrational--people.

FORBES: Magazine Article

Surely, if Ricardian equivalence can work for the man in the street, it must apply to hyper-rational bond investors who have all the data to hand.

ECONOMIST: The dilemmas facing policymakers

Mr Obama is sometimes compared to Star Trek's emotionless and hyper-rational protagonist Mr Spock, and I can imagine him, hand gripped to the head of an alien humanoid of a startling orange hue.

BBC: Republicans resist Obama's Jedi mind meld

Such familiar figures as a messed-up clown (John Malkovich) and a hyper-rational man of science (Donald Pleasence) either suffer the torments of love or try to find the root of evil.

NEWYORKER: Shadows and Fog

And going through the hyper-rational process fits in well with other cultural artifacts of medicine like memorizing a thousand carbon molecules to pass organic chemistry or spending six months studying for the MCATs.

FORBES: Alvin Roth Receives Economics Nobel For Flawed Residency Match System