Most white supremacist leaders have been careful in what is posted on their Web sites, "hyper-aware that they are being watched, " Potok said.

CNN: White supremacists watched in lead up to Obama administration

Since the Summer Olympics, clients and their agencies have been made hyper-aware of the global speed and performance of social media, especially when linked to traditional advertising forms.

FORBES: Google Says It's Time For Agencies To Get Agile

My inbox was transformed into a hyper-aware entity.

FORBES: If You Want To Be Awesome At Emails, Add Yesware To Your Gmail Today