The launch of the Food HygieneCampaign coincides with the publication of the second annual Consumer Attitudes to Food study, which revealed an alarming rise in public concerns over food poisoning.
On Friday, government officials grabbed mops and rubber gloves to help scrub down markets in the city, as part of a three-day campaign to promote good hygiene.
The Food Standards Agency, which is currently running a TV advertising campaign highlighting the importance of kitchen hygiene, echoed the FDF's advice.