It recently performed a similar energy treasure hunt for the Citrus Bowl in the city of Orlando, Fl.

FORBES: In Hunt For Energy Savings, GE Woos Clients

Shoppers who treated JCPenney like a treasure hunt for dramatically marked down merchandise are now running to competitors with stacks of coupons.

FORBES: JCPenney Goes Pop

But China today is a treasure hunt for the agile and well-connected.

FORBES: Fat of the land

The billion-dollar treasure hunt for human genes is on.

FORBES: DeCode's Genetic Breakthrough Barely Registers

The GE team began its energy treasure hunt at Weidmann by shutting down everything at the factory and searching for things like lights unnecessarily left on, compressed air leaks and running water.

FORBES: In Hunt For Energy Savings, GE Woos Clients